There are many
brand of clothing coming into fashion arena on daily basis, some fade out
easily but a fringe percentage of them stain their mark so strongly that it
became their mark of recognition. The same goes for denim industry where we
have a number of renowned brands that people recognize and symbolize with high
quality, fashion and uniqueness.
True religion and
G-star being one of many of them. True religion is an American base brand,
famous for its authentic and vintage jeans; back pocket design/embroidery is
always same with a specific embroidery design. The brand charged a high premium
price for its denim and is famous among celebrities and renowned public
figures.
On the other hand
g-star is a brand from Europe and is from the hub of fashion brands i.e. Amsterdam.
The brand acquires a very uncommon yet interesting design philosophy by taking
inspirations from military wear. Most of their inspirations for clothes and
branding are derived from military influences. The element of seriousness and
intelligence is well incorporated into their campaigns and store displays.
The brand is also indulged
in different branding activities that creates an influence and translates its
design philosophy. There is a common myth in a consumers mind that these brands
are manufacturing their own product. One must be clear on the point that
nowadays most of the brands are outsourcing their jeans manufacturing, so a mens distressed jeans manufacturer
would be providing the distressed jeans to these brands for their selling.
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